This may be a longer post but I wanted to get this out to you and do it the justice it deserves.
I have a friend in town who owns an interior design business selling blinds, drapes, carpets, furniture, you name it.
And she’s KILLING IT.
Her business has nearly tripled in 2014
I sat down with her over a glass of wine the other night and we talked about why her business was exploding. I was shocked to hear her say how much opportunity there was in the niche for those willing to put in the work.
I know so many people (including many of you) who would be amazing at this.
So here it is.
Blinds Bring In The Bling!
If you are creative enough and have an eye for design, then a home decoration business is the right way to go. If for sure you are skilled and talented, starting an interior decoration business is the easiest thing you can ever find. In fact, you do not need to invest a lot in order to start a home decor business. Rather, you only need to be artistic and have good business skills in order to get started. So, if you possess the right qualities, then you can make a prosperous career out of the interior design business.
If you want to venture into interior design industry, you may complement your earnings by selling decorative objects or offering house decorating services. Explored in this article are some helpful tips on how to start an interior design business.
To get started, you first need to create a good budget.
Like any other type of business, capital is a big necessity. So, the first step in starting a home decoration business is to determine your budget and also write a business plan. While drafting your budget, have in mind your target group. Also, put in mind the medium through which you are going to reach your clients. Do not forget to include the inventory for your decor, as well as vehicle maintenance and insurance. Actually, a well-drafted budget will guide you when commencing your home decor business.
Next, you need to decide how much will be your charging rate. Sit down alone and plan whether you will be charging per day or per hour. Figure out whether or not charging per the total project will be profitable. Consider going for an option that seems to be gainful. Remember this is a business and you have to make profits in order to excel in the industry. You have to calculate the cost of materials plus your labor to see if you will gain something if you adopt a certain way of charging your clients. Actually, knowing the charging rate of your competitors will give you an idea of the current market rate. In short, do your research pretty well before engaging yourself in this kind of business.
You also need to have an attractive price for the service most clients use. This is good because you want them to keep on utilizing the service. In fact, you can offer some discounts to your clients. For instance, if a client wants to decorate the whole house, you can offer discounts per single room. Remember that some clients will not be able to afford to have their entire house decorated. So, you can talk to them and try to charge them well per room and they will definitely accept your offer. Actually, discounts can make you shine in the market. Alongside the offers, try to convince your clients that you are the best. If for sure you offer good discounts that will enable them save money, then they will go ahead and spread the gospel. This way, you will find yourself having dominated the whole market.
Again, it is vital to have a good relationship with the companies that supply you with products. My friend was mentioning she had a relationship with a window fashion company in Canada called Blinds Edmonton. They hook her up with wholesale prices which helps increase her margins as well as give her more room to offer good clients great deal. Check them out here http://www.blindsedmonton.ca if you decide this is a business fit for you. If you establish a good relationship with such companies, they may offer you great discounts with every decoration materials you purchase. Also, you will be able to receive updates about the latest decors and even those that are yet to arrive in their stocks. In fact, a good rapport with the suppliers of your materials is a good way to go.
Also, the other great step to starting a home decor business is to make a good portfolio. In fact, you need to have a collection of all the works you have done in the past. This is good because your potential clients will be able to see it and judge your expertise. Creating your portfolio is not a hard thing. If you are a starter in this type of business, you can employ some tricks to create a good profile for your prospective clients to see.
For instance, you can start by decorating your own house and take several photos of it to add in your portfolio. Make sure you take the photos of the house before and after decoration. In fact, you want your clients to see the difference between a decorated and non-decorated house. For your clients to see different types of pictures and get convinced, you may even decide to decorate those of your relatives and neighbors and take pictures to add to your portfolio. Actually, your pictures will depict your style of decorating. If you do it well, then people will find you.
The final step is about advertising your business. Actually, you are supposed to promote your business fully for people to know about your existence. Start by advertising locally. You can create attractive brochures and business cards and give them out to your customers. After that, you may advance a bit and start placing ads in the local newspaper or magazines for people in the community to see your work.
If still you are not reaching the audience well, create a website. This is the most effective way of advertising. Look for an expert to design a good business website for you. Add great content to your website as well as pictures of your past work. Fill your online gallery with pictures of your previous works. Also, use social media to advertise your work and be directing clients to your business website. This way, many people will come to know about your existence, and for sure you will succeed in your interior design business.
In a nut-shell, an interior design business can actually be very profitable if you follow the outlined steps pretty well. Remember that people always want their houses decorated so that they may look attractive. Truly, everyone would want to make his or her house a home. So, obviously you will not miss customers for your business. Actually, if you know how to start a home decoration business, just get into it and make super-normal profits.